Colonel Sanders' Tie Transforms Into a KFC Clock

It's all about extended summer hours

Colonel Sanders’ tie isn’t just an example of natty (nonsensical?) neckwear anymore. Now, it’s a clock, featured in OOH across Canada so patrons can keep track of KFC’s expanded summer hours.

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Toronto-based Courage developed the campaign, known as “Bolo Ti(m)e.”

Actually, Sanders’ tie is more bow than bolo. But this is advertising. Just go with it.

One day soon, I’ll be able to buy or win a Colonel clock for my kitchen wall, right?

“We actually started with making a physical clock,” agency founder and CCO Joel Hotly tells Muse. “Some things might be cookin’ in that direction soon for store art as well.”

At any rate, drumstick-starved Canadians can tell how long their fave KFCs plan to stay open. Why check an app when you can stare up at a sign on the side of a building? Thanks, Courage!

“KFC has such iconic brand assets and we are constantly looking for new ways to bring more life and meaning to them,” Holtby says “It’s such a fun thing as a creative to get to play around with and that becomes the secret sauce in briefs and in the creative process. The bolo gave us not just an ‘ad,’ but a full design system and platform that answered a communication problem.”

The work launches this week across billboards, social media and OLV.

Previous offbeat efforts from KFC and Courage included this tearful onion ring epic, a heated attack on Thanksgiving turkeys and non-apologies to knives, forks and spoons.

As for the latest entry, better return Sanders’ f***ing tie or he’ll kick your ass!