Back in the day, Liquid Death CEO Mike Cessario and other employees “would lug around a casket they had hollowed out and converted into a cooler,” recalls Andy Pearson, the brand’s VP of creative.

“People at trade shows and live events loved it,” he says. “But it was very DIY.”

That charming bit of history informs LD’s collaboration with YETI, which buries the DIY trappings six feet under.

The companies crafted “a super-legit casket cooler, fueled by all of YETI’s amazing technology,” Pearson says. “This thing is a perfect, beautiful mashup of both our brands.”

LD’s auctioning off the casket through Aug. 30. Bidding starts at $1,500. It can hold about 400 12oz cans of product (minus the ice). Clearly it’s worth every penny.

Remember how the canned water brand’s last wacky auction generated controversy and extra publicity? Good times!

But … what if some folks feel triggered by LD’s funereal falderal?

“If anyone is worried about a premature burial, I would definitely advise against them trying to win the auction,” Person says.

Wise words for another edgy outing from a brand that seeks to entertain while exploiting potentially upsetting themes.

Recent examples include a wet and messy collab with Van Leeuwen Ice Cream, stoner humor from Ozzy Osbourne and this pairing of school kids and cigarettes (starring The Deep from Amazon Prime).

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