A Look at 6 Notable Advocacy Campaigns Ahead of the Midterms

There’s a lot riding on this year’s midterm elections, especially reproductive rights. Here’s a rundown of campaigns that illustrate how important it is to have your voice heard and represented at the polls.

Woman Corp

Ogilvy and the ERA Coalition created Woman Corp, the only “woman” in America whose rights the government actually will fight for. The campaign stresses that the constitutional rights of corporations more important than the rights of actual women. Stranger Things actress Gabrielle Pizzolo takes matters into her own hands and creates a corporation, naming it Woman. “Truck nuts are more deserving of protections than every single woman living in America?” she asks. No need to wait on a response. Pizzolo has a company to create using “spite, outrage and regular rage.” Or we could just have the ERA recognized in the Constitution, as Pizzolo reminds viewers.

Votex

Fortnight Collective launched Votex, the “first tampon that helps you insert systemic change.” The entire box of the faux product is comprised of detailed instructions on where to vote and why it’s of dire importance. Votex is “the first tampon that uses voting technology to protect against a conservative flow.” Tampons give “two to six years of protection from toxic lawmakers” and come “lightly scented with feminine rage.” The campaign targets Colorado voters with a video promoting the faux brand, a website to help residents register and know where to vote, and in-person canvassing at the University of Colorado in Boulder.

Heavy in tone and heavy in puns, the tampon pamphlet instructions urge women to “gently slide your preferred lawmakers into place with your votes. Be sure to apply enough pressure so that your voice is heard and they land securely in place in office.”

Abortion Bus

Brian Moore, creative director at Anomaly, live-streamed “Abortion Bus” last week to raise money for Fund Texas Choice, a nonprofit that pays travel expenses to abortion clinics for Texas residents. The livestream lasted 23 hours to symbolize how far some pregnant Texans might have to travel for an abortion—1,500 miles round trip, or a 23-hour drive. The event raised over $30,000, and the game is available for download.

My Body, My Business, My Freedom

Atlanta-based Black Feminist Future, with help from A-B Partners, created “My Body, My Business, My Freedom,” a 30-second anthem that underscores “the freedom to choose is freedom.” The organization has a page on its website that helps women find abortion care and links to ReproActions’ fake clinic database to vet clinics prior to visiting. Per the site, at least 99 fake clinics are in Georgia. Guerrilla posts throughout Atlanta emphasize “taking care of us” and “abortion is community care.”

Points4Choice

The agency Opinionated debuted a passion project via LinkedIn post called Points4Choice. The agency encourages fellow agencies, and anyone really, to convert their credit card points into cash and donate the funds to Planned Parenthood. With a goal set at $50,000, the agency has raised $28,850 so far with contributions from Denver Ad School, Joan Creative, happylucky, Kin, Mirimar, Noble People and Zambezi.

I … Voted

We’ve all received a CVS receipt that’s practically our height, and now Preacher gives the famous “I Voted” sticker that same treatment. On behalf of the Texas Civil Rights Project, the agency created an extra long sticker (five times longer!) to draw attention to the hoops Texans jump through to vote. Should questions arise on Election Day, Texans are encourage to call the Texas Civil Right Project at 1-866-OUR-VOTE.

The sticker reads:

I
filled out a voter application,
mailed it to the county election office,
checked to make sure it was approved,
was never mailed an absentee application,
was denied an opportunity to vote by mail,
because i’m not over 65,
disabled, or out of state,
was denied an opportunity to vote in a drive-thru
or submit my ballot in a drop box,
because both are illegal in my state,
so I took unpaid time off,
on what should be a federal holiday,
paid for a sitter,
showed up in person,
with my driver’s license
and my election identification certificate,
just in case,
during a narrow window
that isn’t convenient with my schedule,
avoided obstructing the view of a poll watcher
for fear of penalty under the law,
and then
Voted

CREDITS

CREDITS for Votex
Andy Nathan- FOUNDER & CEO  
Devin Reiter – PARTNER & PRESIDENT  
Jen Jaffe – PARTNER & CFO
Erin Hoffman – DIRECTOR OF TALENT AND CULTURE
Adam Chasnow – PARTNER & CCO
Becca Schepps – CREATIVE DIRECTOR
Mona Hasan – CREATIVE DIRECTOR
Steph (Langan) Strange – ASSOCIATE CREATIVE DIRECTOR  – ART
Martha (Murphy) Crompton – ASSOCIATE CREATIVE DIRECTOR  – COPY
Anna Delaney – ART DIRECTOR
Kelly Yach – SENIOR BRAND DIRECTOR/PRODUCER
Tucker Kavanagh- BRAND SUPERVISOR 
Lauren Koslosky- SENIOR BRAND MANAGER 
Lauren Kotz – BRAND MANAGER
Jane Pendergast – BRAND MANAGER
Rosie Chester  BRAND COORDINATOR
Ronn Lueang – 3D RENDER/ANIMATION
Chet Strange – PHOTOGRAPHY
Ashley Albert – VOICEOVER
Matthew Polis – SOUNDSPACE, BOULDER
JSM MUSIC, NEW YORK

CREDITS for Abortion Bus
Brian Moore
Mike Lacher
Melissa Wood
Michelle Yee
Michael Gobo
Will Millar
Kimberly Van
Andrew Puzzuoli
Adnan Aga
Anomaly
Fund Texas Choice

CREDITS for Woman Corp
ERA Coalition | Woman Corp
Launch: November 2022
AGENCY: Ogilvy
Liz Taylor, Global Chief Creative Officer 
Devika Bulchandani, Global CEO 
Lisa Bright, Chief Creative Officer of California and Global Chief Creative Officer of PR 
Chris Beresford-Hill, NA President and Chief Creative Officer of Ogilvy 
Rachel Chapman, Associate Creative Director 
Meghan Howell, Associate Creative Director 
Winston Noel, Associate Creative Director 
Vini Sousa, Associate Creative Director 
Remy Glock, Creative Director 
Barbara Polanco, Art Director 
Allie Jones, Copywriter 
Sarah Ko, Designer 
George Sholley, Head of Production, North America 
Seng Rimpakone, Executive Producer 
Carina De Blois, New York President  
Erin Sheehan, Account Director 
Elise Horsak, Account Supervisor 
Olivia Prendergast, Social Strategist 
David Ford, Global Chief Communications Officer 
Stefanie Schmit, SVP of Public Relations 
Denee Zumwalt, Account Supervisor of PR 
Erin Shiffman Cohen, Vice President of Earned Media Relations and Strategy 
Lisa Stancati, Senior Counsel, Commercial Legal & Business Affairs (Americas) WPP 
Gloria Hall, Senior Partner, Executive Director of Licensing at Ogilvy Advertising 
Maryellen McGrath, Art Buyer at Ogilvy Advertising 
Kirsten Jensen, Client Finance Analyst 

PRODUCTION COMPANY: Pretty Bird
Kerstin Emhoff, Owner 
Quinn Katherman, Director 
Suzanne Hargrove, Executive Producer 
Tracy Hauser/Rika Osenberg, Head of Production 
Megan Porche, Producer

EDITORIAL COMPANY: MackCut
Pamela Petruski, Editor 
Dylan Anderson, Producer 
Brandon Alexander, Assistant Editor 
Gina Pagano, Executive Producer 

CLIENT: ERA Coalition
Zakiya Thomas, CEO 
Carol Jenkins, Former CEO and President 
Jessica Neuwirth, President Emerita  
S. Mona Sinha, Board Chair 
Kimberly Peeler- Allen, Board Chair 
Chrisi West, Director of Communications 
Velu Ochoa, Social Media Communications 
Ron Baldwin, Vice Chairperson of the Board 
Bettina Hager, DC Director & Director, Outreach & Advocacy at ERA Coalition 
Vivien Pong, Finance, Operations and Development Manager 
Jennifer Tucker, Strategic Partnerships 
Marc Sokol, Strategic Consultant 

CORPORATE OUTREACH: BCW
Brian Ellner, U.S. Public Affairs Lead at WPP / Purposeful Comms at BCW 
Kevin Walther, VP Global Strategy 
Jordana Baldwin, SVP of Corporate Affairs 

MEDIA: GroupM
Susan Schiekofer, Chief Digital Investment Officer 
Ron Mangiacapra, Head of Strategy and Engagement at GroupM 
Jillian Schroeder, Client Investment Lead 
Karen Chan, Managing Partner, Investment Strategy Lead 

PARTNERS/SPECIAL THANKS
Mara Entertainment: John Mara Jr.
Claire Frawley