JAC Bangladesh, ‘Move Forward’

Follow Nishat as she pursues her dream of cricket greatness in this heartwarming story from Rainforest Communications.

Canon, ‘Imagine Bigger Things’

Big drama, big moments, big turtles—and even big people. Everything’s BIG in this visual stunner from Paradox Media.

Bic Stationery, ‘Paralymp1an’

The one the doctors told them to discard. The one who stumbled but never gave up. Mpumelelo Mhlongo proves them all wrong in this inspiring study from Retroviral.

Frankenspalter, ‘Always a Good Opportunity’

Swiss agency andfrank memorably demonstrates how Frankenspalter always has exactly what you need to solve any problem. And maybe a little bit extra,

Porsche, ‘Bucket List’

Developed by Join Forces and directed by Joon Brandt, this epic saga follows a young boy writing his bucket list. As he grows up, he makes so many dreams come true.

When Snoop Dogg’s BIC EZ Reach lighter and Martha Stewart’s favorite scented candle go missing, who’s your prime suspect? Spoiler: It’s Willie Nelson!

BIC launched its first official campaign for 4/20, although we all know this brand leans heavily into the market and embraces the many uses for its popular lighter.

When Snoop’s unable to find his fave lighter, he video calls Willie, to find the beloved octogenarian denying knowledge of its location … while unabashedly using the thing. Martha joins the call, on the prowl for her scented candle. Willie has that, too—he adores its herbal aroma.

The brand’s enlisting consumers to help find Willie and the missing lighter at FindBIC.com, starting in obvious places like Blunt, Calif., Hashtown, Ind., and Pottsville, Pa., among others. Contestants can enter to win signed swag by Willie, Snoop and Martha.

“Tapping Willie Nelson, Snoop Dogg and Martha Stewart for this campaign was a natural fit, and using 4/20 as a launch date was a cheeky way to encourage consumer engagement,” says Jeany Mui, brand director, BIC Flame for Life. “As BIC’s very first official play in the 4/20 festivities, we wanted to invite all lighter-users across the nation to get in on the fun.”

Dude pulls a great face when he checks out how that “rash” is progressing:

“Eric and I had a ton of fun pretending to be nude in the shower to spread the word,” Murphy says in campaign materials. “With spring cleaning right around the corner, I’m ready to go bonkers and unclog my life. I could start with my kitchen, my bedroom, my bathroom, my living room, or my dining room. But starting small is better, so I’ll start—and let’s be honest probably end—with my razor.”

Also good to know (but TMI, maybe?).

Bic calls EasyRinse its “most significant razor innovation in nearly 50 years.” So, clearly, only wet celebs would do as brand ambassadors.

Doner CX developed the campaign, which will run across TV, digital, retail displays and signage.