JAC Bangladesh, ‘Move Forward’

Follow Nishat as she pursues her dream of cricket greatness in this heartwarming story from Rainforest Communications.

Canon, ‘Imagine Bigger Things’

Big drama, big moments, big turtles—and even big people. Everything’s BIG in this visual stunner from Paradox Media.

Bic Stationery, ‘Paralymp1an’

The one the doctors told them to discard. The one who stumbled but never gave up. Mpumelelo Mhlongo proves them all wrong in this inspiring study from Retroviral.

Frankenspalter, ‘Always a Good Opportunity’

Swiss agency andfrank memorably demonstrates how Frankenspalter always has exactly what you need to solve any problem. And maybe a little bit extra,

Porsche, ‘Bucket List’

Developed by Join Forces and directed by Joon Brandt, this epic saga follows a young boy writing his bucket list. As he grows up, he makes so many dreams come true.

Musicians often say their work isn’t finished until it passes the “car test,” with fresh tracks sounding dope on a vehicle’s audio system as it zips down the highway.

That insight fuels “Sound and Driven,” a Porsche North America content series created by media and entertainment company Marvin with director Antony Crook.

In an eight-minute film, drummer/producer Travis Barker (of Blink-182 fame) and singer/songwriter KennyHoopla tool around L.A. in an all-electric Taycan Turbo, sampling their recent release, “Survivors Guilt: The Mixtape.”

The ride proves smooth, with Kenny’s passionate post-punk/indie-rock fusion providing an intense counterpoint as palm trees, pastel bungalows, low-rise malls and shimmering skyscrapers slide past the Porche’s windows.

Along the way, the guys discuss their creative process, working relationship and aspirations. (Oddly, Kourtney Kardashian never enters the conversation.)

“You just get in the car, and you drive around, and you make sure it smacks in the speakers, because that’s the main thing,” Kenny says as the journey begins.

Mixing road footage with recording-session clips and control-room interviews provides a panoramic view of what these guys are all about. And that’s music with a capital M. They live it and breathe it, and their deep respect for song-craft, and each other, rings through every frame.

That, in turn, lends “Sound and Driven”—a play on David Bowie’s “Sound and Vision”—an authenticity that serves the brand well. (Of course, most tracks would sound great on that car’s Burmester 3D Surround Sound System, with 1,455 watts of outpace and 21 individually controlled speakers. Not your weekend basement-band efforts, alas, but most.)

“We met KennyHoopla at a photo shoot we did with him for MARVIN Magazine,” says Marvin Scott Jarrett, the film’s executive producer and co-founder of the Marvin company. “We had a great connection, and we felt that he could be the perfect artist to be feature in the first ‘Sound and Driven.’ He’s turning into a voice for his generation. Fortuitously, the producer of his new record was Travis Barker,” a rock celebrity with broad appeal who ranks among the hottest shapers of today’s pop music through his work on the soundboard.

“We didn’t officially ask Travis to play the drums for us, as we didn’t want to ask too much of him ahead of the shoot,” says Crook. “But we heard he was really particular about what drums he played. So, we did some detective work, and found a drum set and drum technician that he used a few weeks prior on a Willow Smith project. He was super happy when he arrived and saw them there.”

“He jumped on them, and started tuning them, and it looked great,” Crook recalls. “We weren’t quite ready, so we were scrambling to get the cameras turned on and recording. You can hear me talking to the DP, saying, ‘We should shoot this!’ I knew it would be the beginning of the film.”

Edits of the video are seeded across social media and YouTube, with three more “Sound and Driven” episodes planned for the coming months.

Kenny enjoyed appearing in the premier installment because it felt “riskier” that a typical ad. “I guess you could call it commercial, but we did so much, things that a lot of people wouldn’t do,” distilling a spirit of camaraderie and genuine emotion on behalf of the brand, he says.

“Building relevance with new audiences starts with understanding who they are and what they are passionate about,” adds Porsche Cars North America VP of marketing Pedro Mota. “Music especially is a passion point, and if you can get a peek behind the curtain of an artist and producer talking about their music during the intimate and infamous ‘car test,’ all the better.”

CREDITS

Location: Larabee Studios: Manny Marroquin (special thanks!) 4162 Lankershim Blvd. North Hollywood, CA 91602 
Executive Producer: Marvin Scott Jarrett, Geoff Cottrill, Gary Koepke
Producer: Jaclynn Jarrett
Producer: Stephan Bielecki 
Producer: Molly Bohas 
Director+Editor: Antony Crook 
Cinematographer: Connor O’Brien and Antony Crook
Color: Maria Carretero @ Nice Shoes
Sound Mix/Mastering: Anders Singh Vesterdahl
Special Thanks: Manny Marroquin @ Larrabee Studios + Damiano Vukotic @RSA Films + Clifford Joseph @ Arista Records
STARS: KennyHoopla (the artist) and Travis Barker (the producer)

The decision to use animation was as much a practical one as a stylistic one.

“When we looked into Pedro Rodríguez’s life, we discovered many noteworthy moments. But they only existed in books and paper articles from that time, and there was little footage,” says Rodrigo Gonzalez, associate idea director. “In the beginning, we viewed this as an obstacle but then realized it adds to his legend even more.”

He adds: “There are fables, stories, whispers, anecdotes from bystanders who saw him; so, we started to visualize these episodes of his life and fill in the gaps with animation and cartoons. Pedro Rodríguez’s legend has been passed by word of mouth for decades, and that makes his victories even more legendary.”

The use of animation helped bring a modern take to a historical story.

“The animation helps to bring his legacy back to life in a contemporary way, making it more interesting and appealing for those who are not [life-long] racing fans,” says Gonzalez.

“We aimed to tell his story in an unexpected and contemporary way,” Ricky Vior, executive ideas director at The Community. “Pedro’s story behind the wheel of his Porsche was already memorable, so it needed to be told memorably.”
 
See the Spanish version of the spot below:

CREDITS

CLIENT
Porsche Latin America
One of A Kind “Pedro Rodriguez”
Jan Kupen, Marketing Director – PLA
Barbara Scarabello – Marketing Manager – PLA
Pablo del Río Marketing Director – PdM
Cynthia Menendez – Marketing Manager – PdM

the community
Global CCO, Founder: Jose Molla
Global CCO, Founder: Joaquin Molla
Executive Creative Director: Ricky Vior 
Associate Creative Director: Gabriel Da Silva
Associate Creative Director: Rodrigo González
Content Creator Lead: Rosario Avila
EVP, Head of Integrated Production: Laurie Malaga
Maker/s (Producers)
Debi Rubiani, Executive. Producer
Juan Manuel Sosa, Sr. Production Lead
Account Team
Julieta Rey, VP, Managing Director Latam
Sandra Giraldo, Brand Lead Regional Latam
Barbara Palacio, Brand Supervisor
Julia Isabel Hernandez, Brand Supervisor
Connections Strategy: Sebastian Ibarra
Digital Content Director: Monica Godoy
Brand Strategy Director: Alessandra Noceda 
Brand Strategy Planner: Alejandra Margain
Business Affairs
Natalie Greenman, Business Affairs Director
Priscila Hourihan, Business Manager
Production Assistant: Aldana Beade
Studio Designer: Sergio Skarek

MAKERS LAB
Sound Engineer: Paolo Urquidi
Sr. Pos Production Manager: Sharon Campos

PRODUCTION COMPANY
Production Company: Clubcamping
Creative Director: Mariano Fernández Russo
Art Director: Juan Barabani
Executive Producers: Ana Sieglitz & Juliana Millán
Line Producer: Carolina Cantero

ANIMATION COMPANY
Company: Clubcamping
Animation Director: Mariano Fernández Russo
Art Director: Juan Barabani
2D Artists: Alan Mohamed, Ana Artaza, Clara Riavec, Daniela Donato, Emmanuel Zampolo, Fernando Lamattina, Franco Pelliciaro, Gabriela Bosco, Julieta Culaciatti, Katherine Pryor, Pablo Rago, Penblade, Rafael Pires, Sofia Diaz, Victoria Farelli
Online Editor: Yago López & Luciano Robba
VFX Executive Producers: Ana Sieglitz & Juliana Millán
VFX Line Producer: Carolina Cantero

SOUND DESIGN
Sound Design Company: Aumeta
Sound Designer: Tim Harrison & Seb Bruen
Audio assistant: Pär Carlsson

PHOTOGRAPHER / ILLUSTRATOR
Photographer: Richard Monning