For DraftKings, Kevin Hart Does His Best Jimmy Johnson

Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We’ll find out on Feb. 12.

I just had the weirdest dream. Kevin Hart donned a dorky wig and screamed at the top of his lungs in some locker room. He insisted he was hyperbolic coach Jimmy Johnson circa 1993, pumping up his troops about betting on sports.

Wait, that was no dream! It’s an NFL-themed spot for DraftKings developed in-house with director Max Gutierrez:

Daft rant! Kevin could read a shoe size and kill. Though he looks more like the fifth Beatle than Jimmy. (And that’s a neat cameo from Johnson at the end.)

For the Super Bowl, all three major gambling brands put their ad games in motion.

DK’s :30 drops today and will run in the SB pregame show.

FanDuel plans to air Rob Gronkowski’s 25-yard field-goal attempt right before the coin toss, with a halftime commercial to follow.

And BetMGM is banking on in-game star power, casting Tom Brady, Wayne Gretzky and Vince Vaughn in a silly :60.