Worldviews | Muse by Clios

McDonald’s Goes to the Movies and More Global Goodies

David Gianatasio — Tue, 27 Aug 2024 04:00:28 +0000

Here are some breakthrough campaigns that recently broke across the globe, selected by Muse sibling Ads of the World.

Air India, ‘Together We Soar’

Air India’s in-house creative team collaborated with Kulfi Collective on India’s 78th Independence Day to celebrate the undying spirit of this great country. Themes include rising above the noise and doubt to soar and transform.

Budget Direct, ‘Reversible’

Reversing a trailer is tricky, especially in front of the weekend sausage-sizzle crowd. A simple miscalculation kicks off a disastrous domino effect in another playful spot from 303 MullenLowe Sydney.

OnePlus Nord 4, ‘Absurdly Good’

Indie creative agency Ugly brings to life a surreal and chic night out. Playful and bold scenes swirl frantically, showcasing the phone’s features. You won’t believe your popping-out eyes!

Volkswagen, ‘Always On a Roll’

Creative studio Twenty brings us this fun spot featuring two tropical landscapers who face unexpected challenges at a safari park. Unbeknownst to them, it’s hippo mating season.

McDonald’s, ‘Loose Change Menu’

Created by Leo Burnett Indonesia, this campaign reimagines nail-biting movie scenes. We get monsters, code-breaking spies and dangling creatures—all to remind us that loose change is annoying. So, “Get rid of it!”

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Five Star Chicken’s Movie Mayhem and Other Global Greats

David Gianatasio — Tue, 20 Aug 2024 04:00:33 +0000

Here are some great campaigns that recently broke across the globe, curated by Muse sibling Ads of the World.

Canva, ‘Takeshi’s Peace Treaty’

UltraSuperNew brings together two of Japan’s most famous actors in this funny campaign. Will a social media post put the stability of an entire nation at risk?

AAMI, ‘When Our Game Has Its Moments’

Australian footy is great. Yet, as Ogilvy Melbourne demonstrates, it isn’t a perfect. It’s got quirks and rough patches. That’s why Aussies love it so much.

Premier Bet, ‘We Are Premier Bet’

With a small budget and an amazing global crew, U.K. production company Blood Films presents a celebration of African culture and the intrinsic connection between the continent and sports.

Five Star Chicken, ’40 years of Deliciousness’

BBDO Asia brings iconic movie moments to life—all with a Five Star twist. Featuring dinosaurs, Spartans, zombies on a train and a tear-jerking sci-fi daddy-daughter reunion.

Damdala, ‘What to Cook?’

According to agency on/off, the biggest question in all of Kazakhstan is: “What to Cook?” Damdala, a store specializing in ready-to-eat fare, provides the answer.

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KFC, McDonald’s and More Killer Work From Far and Near

David Gianatasio — Tue, 13 Aug 2024 04:00:44 +0000

Here are some great campaigns that recently broke across the globe, selected by Muse sibling Ads of the World.

KFC Thailand, ‘Uncle KFC Rice Bowl’

In their trademark deadpan style, Wolf BKK takes us on a strange journey into the brain of an indecisive girlfriend. Her confused beau desperately needs to find out what she really wants to eat. Spoiler: It’s KFC.

McDonald’s, ‘Homestyle 2024’

Nanna seems to be everywhere—and we do mean EVERYWHERE—in this fun campaign from MAKA and TBWA\ANG.

Blue Ribbon, ‘The MMMM Yum Taste That Makes Mom Great’

Retroviral asks, “How can she read our minds? How can she know what we need before we do?” The answer is simple: She’s Mom. Plus, she buys great bread.

Dreem, ‘Flip it … it fixes anything’

This catchy spot from Müller Mena spotlights the best part of dessert: “The Flip.”

Atlético de Madrid, ‘Nun’

A touching story, based on true events, uniting football fervor with devotion. This spot, created by Sra. Rushmore, follows a sister in her daily life at a convent. Her love for the red and white club is intertwined with her faith.

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Global Goodies From Singapore Airlines, Du, Roojai

David Gianatasio — Tue, 06 Aug 2024 01:00:31 +0000

Here are some great campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World.

Roojai Insurance, ‘Minimize your frustration’

BBDO Asia brings us a wild campaign featuring two pleasant people calmly discussing the fender bender they just had. Meanwhile, their malevolent “mini-me’s” hurl insults from kangaroo-style pouches. And then it gets weird.

Du, ‘Home Fibre’

Grab your popcorn, get comfy and press play. Whether you’re into rocking out, fantasy worlds or defeating zombies, this entry from TBWA\RAAD has it all.

Singapore Airlines, ‘A Flight of Avant-Garde’

In this scenic excursion from TBWA\Singapore, chef de caves Emilien Boutillat and Singapore Airlines sommelier Meryl Ang explore the heritage of Piper Heidsieck champagne. Cheers!

Autorité des Marchés Financiers, ‘Finance Fetus’

Created by Cossette. Meet frisky fetus Norman. He’s not sold on that name. Still, from deep in the womb, he dispenses financial advice to his mother.

SKYN, ‘Connected by Softness’

After being interviewed by psychologists, scientists and a creepy fortune teller, a pair of young people are declared a match. Find out what happens when they meet in real life in this heartwarming campaign from UltraSuperNew.

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Olympic Gold From Air Canada, Corona, the BBC and More

David Gianatasio — Wed, 31 Jul 2024 13:41:43 +0000

Here are some great Olympic-themed campaigns—from official sponsors and others brands—that broke in recent weeks. Big thanks to Muse sibling Ads of the World for its selections.

Air Canada, ‘Ticket To Dream’

FCB Canada follows two journeys across time. As a young couple moves in search of a brighter future, an athlete strives to achieve her Olympic dreams:

Digicel, ‘One Jamaica’

Digicel Jamaica aims to foster unity among Jamaicans this summer with a rousing, upbeat Olympic campaign:

Corona, ‘For Every Golden Moment’

Grey Brazil encourages everyone to experience their own unique style of Olympic victory. Because the Games are for all of us:

Omega Watches, ‘Official Timekeeper’

The Swiss team of Trash_adv and Indiana Productions transforms Paris into a dreamlike playground in this visually stunning film:

Yes Bank, ‘Cheer for Team India’

Conceptualized by McCann India, this vibrant outing aims to shine a light on the unseen sacrifices and support that fuel athletes’ rise to greatness:

BBC, ‘Paris 2024’

According to this playful and unique animation, love can make you do wild things. But can it transform you into an Olympic athlete? (Spoiler: Yes!):

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Bic, Cannon, Porsche and Other A+ Efforts From Around the Globe

Muse — Tue, 23 Jul 2024 08:00:00 +0000

Here are some great campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World.

JAC Bangladesh, ‘Move Forward’

Follow Nishat as she pursues her dream of cricket greatness in this heartwarming story from Rainforest Communications.

Canon, ‘Imagine Bigger Things’

Big drama, big moments, big turtles—and even big people. Everything’s BIG in this visual stunner from Paradox Media.

Bic Stationery, ‘Paralymp1an’

The one the doctors told them to discard. The one who stumbled but never gave up. Mpumelelo Mhlongo proves them all wrong in this inspiring study from Retroviral.

Frankenspalter, ‘Always a Good Opportunity’

Swiss agency andfrank memorably demonstrates how Frankenspalter always has exactly what you need to solve any problem. And maybe a little bit extra,

Porsche, ‘Bucket List’

Developed by Join Forces and directed by Joon Brandt, this epic saga follows a young boy writing his bucket list. As he grows up, he makes so many dreams come true.

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Global Greats From Jack Link's, Domino's, Coca-Cola, Blueplus

Muse — Tue, 16 Jul 2024 08:00:00 +0000

Here are some great campaigns that broke far and wide in recent weeks, curated by Muse sibling Ads of the World.

Blueplus, ‘The Cute Phenomenon’

Created by CJ WORX Thailand, this engaging tale urges everyone to claim all their reward points, or risk making a fuzzy blue creature very sad.

Jack Link’s, ‘For the Real Hero’

Brand New Agency goes full anime in this vibrant effort. Backed by a catchy soundtrack, our hero Jack is all about saving the world with thicker, meatier jerky!

AAMI, ‘Lucky You’re With AAMI’

This fun spot created by Ogilvy Melbourne shows that when young athletes are inspired by world events, they train hard. When their aspirations exceed their skills, however, it’s a good thing their parents have great insurance.

Coca-Cola, ‘Family Gathering’

Wunderman Thompson and Hogarth Worldwide showcase real Coca-Cola stories during the annual Kabagabo family reunion.

Domino’s, ‘Naked Pizza’

In a nod to Icelandic midsummer traditions, PiparTBWA and TBWANordic present the Naked Pizza. What else would you eat after rolling nude in the dew-soaked grass?

Santa Casa Hospital, ‘Dream’

Filadelfia in Brazil created this heartfelt salute for the hospital’s 125th anniversary. Be sure to watch until the end to find out what happened to these real people.

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Spanning the Globe for Great Work From Samsung, Telia, Turkish Airlines and More

Muse — Tue, 25 Jun 2024 08:00:00 +0000

Each week, Muse sibling Ads of the World curates great work from far and wide.

Casillero del Diablo, ‘Pairing Two Classics, Wine and Song’

Using toe-tapper “Got My Mind Set On You”—you might recall George Harrison’s ’80s rendition—Chilean agency DAf combines music, fire, dance and the brand’s legend to ignite intrigue and appeal.

William Barrett & Sons Funeral Directors, ‘Ghost Hands’

Lateral Aspect poses the question: What would you have done differently if you’d had the chance to pre-arrange your funeral?

Turkish Airlines, ‘Write Your Own Story’

Beyond Agency and football star Cafu take viewers on a captivating journey through Istanbul’s legendary sites, highlighting the city’s unique beauty and Turkish Airlines’ premium service.

Samsung, ‘Upscale for Wow’

It’s just so… wow. That’s the takeaway from this latest global campaign by BBH Singapore.

Telia, ‘Villem to My Crib’

Optimist Creative and Get Shot Films dispel the rumors that Tanel Padar, Estonia’s 2024 Sexiest Man, lives with his mother in this very special episode of Cribs.

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Heineken, Gopuff, Heinz Celebrate UEFA Euro 2024 Tournament

Muse — Tue, 18 Jun 2024 08:00:00 +0000

Here are some great tourney-themed campaigns that broke across the globe in recent weeks, curated by Muse sibling Ads of the World.

Paddy Power, ‘Europe’s Favourites’

BBH presents quintessential English football fan and all-around good bloke Danny Dyer, who sets the scene for a German soccer odyssey.

Gopuff, ‘The Magic of Instant Grocery Delivery’

Your mates are over, the football is getting intense, extra time is looming and… you’ve run out of food and drinks. This fun spot was created by Among Equals.

Heniz x Kappa, ‘The Heinz Uniform’

Agency Dude created this campaign to highlight the most important teams of all: the ones working outside and around the stadiums, feeding legions of fans week in and week out.

Tonybet, ‘Euros 2024’

This entry from We Shoot Stories highlights the Irish team’s struggles compared to the England squad. But if you’re an Irish football fan, don’t worry—there are still 23 other teams you can support.

Heineken, ‘Cheers to the Real Hardcore Fans’

LePub celebrates Jorge, a passionate Real Madrid supporter who goes viral for being on a lucky phone call when his team scored the winning goal in the semi-final.

Sky Bet, ‘Tournament Turmoil’

Grey London explores how fans grapple with internal dilemmas—like a newfound dislike for players they usually admire. Despite everything, supporting their nation in the Euros feels worth all the fuss.

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Scary Good Global Campaigns With Zombies, Hexes and More

Muse — Tue, 11 Jun 2024 08:00:00 +0000

Here are some great campaigns that recently broke across the globe, curated by Muse sibling Ads of the World.

Khan Bank, ‘Digi Pay: Enjoy Everything’

Mongolian agency Trimon presents a fun campaign highlighting unexpected encounters at a coffee stand.

Afrisam, ‘The Great Wall of Ekasi’

A lost visitor seeking directions takes a hilarious wrong turn as two characters get sidetracked describing the wall of Bra Joe’s home—the Great Wall of Ekasi—in this witty spot from Spitfire Films.

Vodka Cruiser, ‘Hex Your Ex’

DDB Melbourne and Mango Communications invite you to have your ex hexed by notable witch Ms. Angela Dix. Let your ex endure such delightful horrors as a lifetime of being assigned the middle seat on every flight, patchy WiFi and more.

Investec, ‘Mirrors’

A banker and a client face off over their respective expectations in this enchantingly artsy effort from Leagas Delaney, South Africa.

Home Hardware, ‘Stress-Free’

Toronto-based John St. shows us that even in a zombie apocalypse, there will be DIY projects to tackle around the house.

Vidby, ‘What Is the Path of One Page?’

A single piece of paper representing a brilliant idea takes a magical pinball journey in this wild ride from Brain Tank, Ukraine.

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