Elmo, Ms. Rachel and the Back-to-School Series Taking Social Media by Storm

Charell Star — Fri, 16 Aug 2024 00:00:54 +0000

The dream team you didn’t know you needed just dropped a collaboration that’s pure marketing magic. Ms. Rachel, the queen of toddler tunes, has partnered with the iconic, giggle-inducing Elmo for a new series. This dynamic duo is launching the first of three music videos, perfectly timed for the back-to-school season.

Reviving a Classic

To kick off the series, the first release offers an updated spin on the classic “This is the Way” melody. This refreshed version takes viewers on a cheerful, animated journey through the morning routine of getting ready for school.

Cuteness Overload

Just when you think it couldn’t get any cuter, our musical friends treat viewers to a sweet bus-stop goodbye. The moment is complete with a big Elmo hug and Ms. Rachel wishing all the little ones a fantastic day at school. Cue the collective “aww!”

The full episode is packed with over 60 minutes of energetic and educational moments, making it perfect for toddlers. Following this, two more videos drop, featuring Ms. Rachel alongside other beloved characters from the Sesame Street universe, including Cookie Monster and Abby.

This is our AVENGERS https://t.co/PPivOHZjrn
— LeapFrog (@LeapFrog) August 14, 2024

Fan Frenzy

Parents, kids and Muppet fans of all ages were clearly thrilled about the launch. This excitement is no surprise, given that both Elmo and Ms. Rachel are big deals. On Instagram alone, they have a combined following of more than 3 million.

As expected, love has been pouring in from all corners of the internet in response to this viral-worthy partnership. Brands from Merriam-Webster to LeapFrog have jumped in, with some even claiming that this collaboration is bigger than Deadpool and Wolverine. Ouch, Ryan Reynolds and Hugh Jackman.

It’s worth noting that nearly 330,000 viewers flocked to the launch video within the first four hours of its release.

Sesame Street’s Winning Streak

For marketers, this collaboration is a textbook example of how to drive engagement and loyalty through thoughtful partnerships. By aligning the beloved characters of Elmo and Ms. Rachel, Sesame Street not only expanded its reach but also deepened the emotional connection with its existing fanbase.

This isn’t the first time that the “sunny days” brand has hit a home run by leveraging one of its popular characters. In 2023, the Count teamed up with NerdWallet to make numbers a little less scary.

Ultimately, this latest collaboration feels authentic, with both Sesame Street and Ms. Rachel maintaining their core values while delivering a unified message that resonates with parents and children alike.

When it comes to marketing, even child’s play can be pure genius.

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Elmo Gets Vaccinated for Covid, as Kids Under 5 Are Now Eligible

Muse — Tue, 28 Jun 2022 20:00:00 +0000

With the CDC now recommending Covid-19 vaccines for kids as young as 6 months old, who better to spread the word that everyone’s favorite 3 ½-year-old, Elmo?

The diminutive red Muppet, a perpetual preschooler, stars with his dad Louie in a minute-long PSA from Sesame Workshop, the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative. The spot is the latest in a vaccine series featuring the Sesame Street Muppets, first targeting adults and later children 5 and up.

But with kids between 6 months and 5 years old now eligible for Covid shots, Elmo takes center stage. Though actually, his old man does a lot of the talking, too.

Video Reference

Jun 28 2022 – 3:54pm

Tim Nudd

Video file

Poster Reference

Sesame Street: Elmo Gets the COVID-19 Vaccine | PSA

Getting parents to innoculate their under-5’s may be the most challenging sell yet in a country that never fully embraced vaccines against the global pandemic, now in its third year. New Ad Council research found that 52 percent of parents have not firmly made up their mind either way about getting their child under 5 vaccinated.

Thus, the spot wisely acknowledges that parents may have many questions, and directs them to getvaccineanswers.org.

“We know there is tremendous relief that comes with the authorization of these vaccines for kids under 5, but many questions too,” says Lisa Sherman, president and CEO of the Ad Council. “It’s important that parents feel informed and confident about what the COVID-19 vaccines mean for their families, and we are proud to work with our partners, medical experts—and of course Elmo—to spread that message. Our work with Sesame Workshop has been invaluable in helping us to connect parents and caregivers with the accurate information they need when deciding to vaccinate their children against COVID-19—an important decision many need to make in advance of the upcoming school season.”

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