Rad European Campaigns Feature Migrant Stories, Mutual Care and (Declan) Rice Rice Baby

Our European Ad of the Week comes from Singa, a French organization dedicated to heloing migrants. “Professional Downgrading of Refugees,” while nearly a year old, enjoyed fresh attention at Cannes, and is being recirculated to draw attention to Singa’s efforts. Below is the story of Joseph. Check out Laila’s, too. More recently, the group started a Newcomer Comedy Club initiative in France, where migrants perform stand-up. This work is particularly close to my heart as an immigrant, and the child of immigrants, who spent years trying to secure viable work.

In “Gates,” car service Heetch offers a fresh ode to the suburbs of greater Paris. Such areas are mostly avoided by city dwellers and generally seen as where the riffraff live. (It’s also harder to get cars to pick you up there, or take you back, because of these same prejudices.) BETC Paris’ work is a love letter to the “gates” that divide the metropolis from its surroundings—letting people in, watching people go and connecting different worlds.

Rice, rice, baby! In a campaign of the same name, Müller Yogurt & Desserts showcases its partnership with footballer Declan Rice in the U.K. This promotes its Rice Protein offering during a “Summer of Sport.” In a series of billboard installations, Declan is shown holding a 3D car over his head while retrieving a ball. It’s very Popeye. Work by VCCP.

We’ll wrap with a surreal and charming initiative from independent insurance firm Helan in Belgium. Created by FamousGrey, the campaign poses a question: “We all take care of someone, but who takes care of us?” The answer: Insurance! LOL. We like how it illustrates the concept of interdependence.