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Halsey's 'Without Me' Gets Beats Into This Week's Most Shazam'd Ads

Apple spot with Young Fathers' 'Toy' also makes the list

by Tim Nudd

October 26, 2018

10:00 am

3 min read

A couple of weeks back, Beats by Dre unveiled a collaboration with Halsey centered around her song “Without Me,” a brand new track with some heavy breakup lyrics.

Beats gave the 24-year-old singer her own “1 to 1” pair of headphones—one-of-a-kind creations that the brand crafted for a number of athletes and artists. (Halsey’s featured a butterfly and was inspired by her album Hopeless Fountain Kingdom.) It also rolled out a 30-second spot that dramatizes the creation of “Without Me”—a commercial that has now debuted at No. 2 on our weekly list of the most Shazam’d ads.

See it here:

Beats by Dre | Music The Way Halsey Intended

The footage at the beginning of the spot shows Zane Lowe interviewing Halsey on Beats 1 Radio. In that interview, she reflected on the rawness of the song.

“That’s what I’m kind of getting at is it’s not protected by some character or some subplot,” she said. “It’s like this is really me talking about my life. It kind of gave me an existential crisis as an artist a little bit, because I’ve prided myself on being an artist who’s authentic and writes about her life and all that stuff. And then when I made this, I felt just how bad it hurt.”

The spot was done in-house at Beats and directed by So Me through Iconoclast.

Elsewhere on the list, Apple’s “Illusion” spot—which uses the track “Nothing Burns Like the Cold” by Snoh Aalegra featuring Vince Staples—fell to No. 5 after three weeks at No. 1. Ulta Beauty’s “The Possibilities Are Beautiful,” with Alessia Cara’s “Scars to Your Beautiful,” moves up from No. 2 to No. 1.

Apple adds another spot to the list this week. Its “Better You” commercial for the Apple Watch comes in at No. 6 thanks to the track “Toy” by Young Fathers.

See this week’s full list below.