A bet’s a bet, especially between pals during football season. When your team loses, you might have to endure some … embarrassment.

Fireball Whisky demonstrates this time-honored tradition in a pair of spots from Sazerac and Jumpsuit Agency.

Who needs eyebrows anyway?

And as for tattoos, the more humiliating the better!

That should wash right out.

Note the cartoon Fireball devil perched on comic Andrew Santino’s right shoulder, but no angle on his left. This is football fandom! Compassion and conscience don’t apply.

Santino and Stavros Halkias, also a comedian, give broad bro performances befitting the silly scenarios.

“We partnered with comedians Andrew and Stavros because they embody that perfect mix of mischief and humor and truly capture the fun of football rivalries and game-day excitement with your friends,” Danny Suich, global brand director, tells Muse.

“Because they’re friends in real life and are authentically passionate football fans with a competitive streak, they align with the spirit of our creative,” Such says. “Their chemistry and lively banter resulted in one-liners showcasing a few scenarios that are perhaps a bit exaggerated, but also totally plausible in the real world.”

He adds: “The guys took the framework we had in mind and workshopped it together to make it truly funny and right for their brand of humor. As it always goes, most of the best lines were improvised.”

Indeed, the wild sea-creature tattoo emblazoned on Stavros’ back “was shaped with the guys while we were shooting and brainstorming.”

The work breaks across BIG 10 and Notre Dame college football games on NBC starting this weekend. NFL alignment includes Peacock’s Sept. 6 matchup between the Philadelphia Eagles and Green Bay Packers from Brazil. Natch, there’s a TikTok push to lure younger fans, too.

The post Fireball Whisky Ignites Funny Football Rivalries first appeared on Muse by Clios.