That copy line, plus images of young people with bandaged ears, speak volumes.

It’s especially sad and telling to see such efforts timed to the start of a new school year.

AFA seeks to generate donations, volunteers and votes for the cause. Billie Eilish, Peter Gabriel Nile Rogers and other celebs support this initiative.

IPG Health’s Neon helped develop the campaign, which will mainly run across social. Naturally, its tie-in to current events is already generating lots of free media attention.

“It underscores the national public health epidemic that impacts so many children and communities across the country,” Neon EVP, managing director Jesse Kates tells Muse. “And tragically, many children do not survive this senseless act of violence. Working with Artist for Action, we saw an urgent opportunity to highlight this striking, terrible reality.”

Bottom line: “Even the most well-guarded among us aren’t truly safe from gun violence in the U.S.,” he says.

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