Trash Dance: Glad Bags, T-Boz Turn Back Time With ‘Scent-stalgia’

Amy Corr — Wed, 31 Jul 2024 07:00:00 +0000

A scent or song can transport you back to happy days from the past. Glad refers to this as phenomenon as “scent-stalgia.”

The brand partnered with Tionne Watkins—best known as T-Boz from TLC—for “Scents That Take You Back.” The campaign features trash bags that smell like Gain, Febreze and Pine-Sol. We’re back in the ’90s, baby!

FCB Chicago created the spot below starring the Glad Girl Group, a ’90s girl band with cool clothes, dance moves and trash bags. MullenLowe handled PR for the initiative.

Glad Girl Anthem

T-Boz joined TikTok and led a dance class at Forward Space in NYC. The class involved learning choreographed moves, like those seen in the video. (Its “Bag-ography” was choreographed by dancer Sean Bankhead.)

“TLC created the blueprint for girl group–style and female empowerment during that era, and truly inspired the Glad Girl Group dancers,” says Carrie Rathod, head of marketing at Glad. “This campaign is grounded in ‘scent-stalgia,’ the feeling we get when familiar scents transport us back in time. And scent, much like music, has the power to take us back.”

Consumers can win custom merch and a trip for two to see TLC and Shaggy perform on Aug. 31. Just follow @gladproducts on TikTok or Instagram and comment using the hashtag #GladSweepstakes.

“The commercial Glad had stands out,” T-Boz tells Muse. “It reminded me of ‘No Scrubs.’ When I first saw the commercial and the girls were dancing, it did bring me home to the ’90s and when I got the call it just made sense. Music and scents bring you back to good memories. I used to want to be like my mom. And she smelled like Gain. All of it just feels good. TikTok is where you go to get the hottest dances, learn music and dancing, so for Glad to put that on there with me I think that’s hot.”

We couldn’t pass up the chance to ask T-Boz about her favorite ad jingle and when she immediately began to sing: “My bologna has a first name…” the handful of people in the room kept the jingle going with “It’s O-S-C-A-R.”

Oscar Mayer song

The post Trash Dance: Glad Bags, T-Boz Turn Back Time With ‘Scent-stalgia’ first appeared on Muse by Clios.

Actors Dressed as Giant Hands 'Grab Life by the Groupon'

Muse — Thu, 05 Aug 2021 15:25:00 +0000

There’s something ginormously goofy about Groupon’s first TV campaign since pre-Covid times, but I can’t quite put my finger on it. Check out the :30 below from FCB Chicago, gentle readers, and maybe you can give me a…

…hand! That’s it! Everyone dresses in rubbery hand costumes as they take guitar lessons and painting classes, high-five at concerts, savor massages and enjoy local deals through Groupon:

Video Reference

Aug 05 2021 – 11:23am

Tim Nudd

Video file

Poster Reference

Grab Life By The Groupon | 1,000's of Experiences

That masseuse was all thumbs. (Sorry, wanted to keep my hand in.)

“This is a zeitgeist moment for Groupon—coming out of the pandemic, we all want to get back to experiences that bring us joy, enrich our lives and allow us to connect meaningfully with others. And Groupon is here for that,” company CMO Jill Balis says in a statement. “We’re excited to show off this work and help people explore the thousands of fun and affordable experiences available in their communities.”

Such experiences “define who we are and help us live our best life,” adds FCB Chicago creative lead Andrés Ordóñez. That message comes through, communicated in stunningly silly style. They nailed it. Handily.

One question remains: Does the concept have legs? *Claps at woeful wordplay.*

The post Actors Dressed as Giant Hands 'Grab Life by the Groupon' first appeared on Muse by Clios.

FCB Chicago | Muse by Clios

Trash Dance: Glad Bags, T-Boz Turn Back Time With ‘Scent-stalgia’

Actors Dressed as Giant Hands 'Grab Life by the Groupon'