“We’re precious about our tequila, not our pants,” says the McConaugheys in press materials. “With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun. That’s where the name Pantalones came from and that’s why you won’t see us wearing any.”