Newsletter
Europe's Best: Hornbach, Xbox, Tingly Ted's, Pato Bravo
Our weekly roundup of continental delights
We’re coming out hard this week with McCann London and Xbox, which released an adaptive joystick with custom toppers for people with accessibility needs. Frankly, it seems like an improvement on most both-hands controllers for consoles. “I want to be part of this world!” one of the testers cries. And we think: We do too! The ad concludes, “When everybody plays, we all win.”
Ed Sheeran released a hot sauce. It’s called Tingly Ted’s. In the clip below, Ed hangs out in a food truck and uses the sauce to sign stuff. Work by David Madrid. (Could somebody get Ariana Grande out here to taste this?)
Hands want to keep busy. In “Listen to Your Hands,” Hornbach and HeimatTBWA serve up physical comedy with a man whose hand has its own designs on what’s fun. (No, it’s not what you’re thinking.)
Let’s wrap with alpacas. There’s this Portuguese creative studio called Pato Bravo, which recently launched. It’s using nature-inspired films to illustrate the campaign credo: “Brave by Nature. Effective by Design.” We are soothed, and would gladly watch nonstop reels of this stuff on Netflix while pottering around. You can watch the rest here.
Angela Natividad is the European markets editor at Muse by Clio. She also writes about gaming and fashion, and whatever else she’s interested in, really. She’s based in Paris and North Italy, so if you’re local, say hi. She might eat all your food.
